Basketball is about more than just the game – Basketball is a lifestyle!

Not everyone can play ball like LeBron James or Steph Curry. But we all can do our best to get as close as possible. That means putting in hard work on and off the court, but also read up on all aspects of the game. Basketball is not only a physical game – it is also psychology and strategy.

And above all – it’s not just about the game. It’s a lifestyle!

Reaching for the HoopWith it comes the fancy cars, jewelry, clothes, shoes, sunglasses, headphones, music, attitude and more.  But it is also the dirty playground, with broken nets and hard, gritty pick-up games. And that’s what we are here for – to bring you the entire experience. With interesting articles and posts about the game and it’s teams and players, what’s going on around the NBA, insightful tips from the coach and spectacular videos together with the opportunity to find all the things you need to play, look and feel like an All-Star Basketball player we will let you get closer to your dream. You can find the real thing – the All Star level – here. The stuff the stars actually use and wear. But for those of us that are not yet with a NBA-player sized wallet, but still serious about Basketball you can find the Starter level items. High quality stuff, but achievable for most of us. And if you are on a tight budget, but still wan’t to feel and look like an All Star there is the Bench-Crew level items that have been hand picked for being good quality but affordable for all. If you are looking for the cheap, low quality, no-brand stuff you need to look elsewhere. We only carry known brands.

The superstars are spectacular and well known. But remember Basketball is a Team sport. The stars does not succeed without a supporting crew. All these players working in the shadows setting screens, helping out on defense and stepping up when needed – the Bench-Crew!

More than anything this site is for you! The great ones that has not yet made it all the way to the top, but will die trying. So welcome and dig in. If you also think Basketball is a lifestyle you’ve come to the right place.

Basketball – Love it! Live it!

We do!